I saw a lot of things that made me sad, but I did catch a glimpse of hope.
That’s for later, though.
Well, Ford would probably be interested in something similar.
It’s sort of funny – as consumers we often joke around about the “new car smell,” but Ford actually puts together a team of “super smellers” to test the odors of parts, adhesives, engines, seats, etc.
The goal is to minimize intrusive/offensive odors.
I asked the man, “Why don’t you just hang an air freshener from the mirror?”
He thought I was kidding, but I think I saved Ford thousands of dollars.
Also adding to the humor: consider the fact that a corporation of Ford’s size and prestige – with all this technology – still does it the old-fashioned way.