In 2011, New Jersey Governor Chris Christie signed legislation that led to the creation of the Atlantic City Alliance, an organization whose sole job is to broaden the city’s appeal and fix its broken reputation. Recently in April, the ACA launched a $20 million tourism marketing campaign – the largest in the city’s history – to promote the non-gambling side of town.
One featured selling point is its location along the coast. Forget about the slot machines downstairs – how about the hundreds of ocean-view rooms? Or the chance to stretch out on the sand when you want to give your wallet a rest? In my eyes, it makes the town more desirable to those traveling on a budget. Everyone in Atlantic City, whether in the cheapest or the most expensive hotel, can enjoy the same public beach.
When I was in town over the Fourth of July, I took a boat ride off the coast and was able to get some pretty good shots of the boardwalk/beach/casino combo: